who We Are


We believe recreation centers play a vital role in the physical and mental well being of your members. At upace our role is to help recreation centers engage, motivate and make fitness an attainable goal for all members through the use of technology. Since 2014 our software has helped recreation centers serve as the hub of the community focused on living an active, balanced lifestyle.

In fact, that is how we developed our name, upace -- allowing each individual to engage in fitness at their own pace according to their own schedule.


Founder Rachel Koretsky


We become an Extension of your team.


Rachel Koretsky

Founder & CEO

Rachel started upace after her personal frustration at her university recreation center. It is her second venture; she launched her first,“Teen Advisory Council,” while in college which was acquired by Ronald McDonald House-SNJ. Rachel has a Bachelors in Business Administration specializing in Entrepreneurship & Business Development for Social Impact from American University.

Adam Landsman


Adam has 10+ years of professional experience developing and creating CMS based software systems in varying dynamic environments. He has unique perspective into the ins and outs of web development. Fluent in LAMP and WAMP based systems with extensive working knowledge of PHP and mySQL architecture.

Greg Singh

VP of Sales

Enterprise SaaS Sales Professional excels in new business development. 22+ years track record in delivering over-quota sales performance in diverse industries and geographies. Strong expertise in conceptualizing and articulating business problems then mapping those challenges to technology-based solutions. Driven, creative and focused on building client relationships which deliver long-term profitable growth.


Business Advisors


Melissa Bradley

Co-Founder & Manager Partner, Sidecar Social Finance


Greg Douquet

Founder & Managing Partner, Red Duke Strategies



GretchEn BrowN

Owner, Athletic Business Media


Recreation Advisors


Jim Paro

CIO of YMCA, Greater Brandywine

Stacy Trukowski

Director of Rutgers Recreation


Bill Buchanan

VP External Operations, YMCA of South Florida